Pitch the Story to the Right Place. This is a brand and credentials story. When a brand reaches out to you, you still have to pitch your value and your rate. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. Check out the Thriving on Youtube course! It grabs your […] For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. 1. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. I created an Excel spreadsheet where I inputted each brand. You should frame your idea in a way that clearly states the benefit to the brand. Know Who You Want To Work With . Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. Research and preparation are the difference between a brand response and a … Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. all reflect you, your brand and what you have to offer. Brand pitching! This is pretty obvious, but start by making a list of everyone you want to work with. Pink theme by Restored 316. It's a one-page brochure … It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. It focuses on … From the brand side I always look for: Maintain the relationship even when you’re not pitching. Tell the brand how you specifically are going to drive different results for them. You have to follow-up on every pitch. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. A simple guide on how to pitch brands. With social media influencers, the proof is in the pudding. Be specific (but brief) about what you’d like to accomplish in that meeting. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. Wrap it up with one or two sentences and say thank you! Think for a few seconds about what a commercial does. All that’s left to do is a thorough edit of your email and SEND. "But if … Having your content go viral will quickly incr… That’s why you have to show them that you’re well-versed in the business side of being an influencer. If you haven’t worked with anyone yet, simply pitch them an idea. When looking … What is a sell sheet, you ask? Any successful sales pitch can benefit from telling the story of your brand and product. Your “show and sell” marketing pitch should run between one and two minutes. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Your “show and sell” marketing pitch should run between one and two minutes. Have a sell sheet. 1. Please don’t be afraid to recognize and ask for your value as a blogger! And it’s true. It’s hard to get taken seriously without one. Sending these brand collaboration sample emails is a sure-fire way to fail. I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. From Pitch to Close The Pitch. Pitching is about listening and tapping into the sense of imagination. Personally, I … If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. Pro tip: Use a business email address. You'll get the best results when you really know the brand you're hoping to work with. Get expert social media advice delivered straight to your inbox. Think of it this way–no brand is going to be upset about the possibility to … Increase your chances of getting a reply now. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. With social media influencers, the proof is in the pudding. Don't forget to add on your rate card too. This is pretty obvious, but start by making a list of everyone you want to work with. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. Close your email with a question that requires an answer. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. © 2021 Hootsuite Inc. All Rights Reserved. Blog posts. Hey! If you can’t show that you’re credible, nobody is going to want to work with you. Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. 2. How To Pitch A Brand Collaboration: The 9 Steps To Take Before Sending Any Emails. I'm Christina. Introduce yourself. Maintain the relationship even when you’re not pitching. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. Brand Email Pitch Closing: 7. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. We will talk about follow-up later on. Choose the right brand to work with. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? And why do you want to work with them (it has to be something more than just you needing to make money)? Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. And when you do this effectively, you will create a stronger connection between you and your buyers. But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. Emily is a Senior Copywriter at Hootsuite. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. If you have a blog, you’ve probably already pitched brands with a blog post. "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. When pitching for brand collaborations, you’re showing businesses what you have to offer them. 2. Research. Whoever you’re sending this to doesn’t have a lot of time. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. If you’re anything like me, it’s hard to catch brand specific posts. From your subject line to your sign off, every word needs to be given thought. Show Genuine Interest on Social Media. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. Make your influencer marketing activities easier with Hootsuite. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. Pitching is about listening and tapping into the sense of imagination. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. What To Do When Pitching Yourself. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. Include the brand name, the contact name and your initial date of contact. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. Use bit.ly to track all your links. I hope you'll stick around on this journey to the 'blissful balance'! Bloggers asked a multitude of questions. Try it free today. Click here for instructions on how to enable JavaScript in your browser. Before you start your pitch: Have your media kit ready. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. I use two … When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. How To Actually Write A Cold Email / Pitch Email. Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. I created an Excel spreadsheet where I inputted each brand. From Pitch to Close The Pitch. Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! Pro tip: Include a small, genuine compliment. If you are looking for a long term relationship, it is important to build a genuine … It not only shows you’re experienced, but it proves that other brands have trusted you in the past. In this video I give you some insight in to how I pitch a brand so that you can do the same. The Expert Opinion Pitch! Any successful sales pitch can benefit from telling the story of your brand and product. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. The authority – the trusted source of knowledge. Make sure your email doesn’t end up in Spam. How to Pitch a Brand. Exactly what it sounds like. Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. How To Actually Write A Cold Email / Pitch Email. Show that’s there’s a reason you’re reaching out and that you’ve done your homework. Schedule posts, engage with influencers, and measure the success of your efforts. 1. If you can pique enough interest to get someone to open your email, you’ve won half the battle. Stats that show you’re the real deal. While you have to start somewhere, you also have to be realistic … You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Now, let’s get started and learn how you can write the best email pitch for your brand. First of all, make sure to choose the right brand. Trusted by employees at 800+ of the Fortune 1000. Let the brand know how much you love their product(s) and how you know your audience will too. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. Should include your name and who you are. Engage and interact with them. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. It grabs your […] Know Who You Want To Work With . Most emails go unread. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Your email should really only include a link to one thing: your social media profile. Visit the store in person to make your pitch. After you work with a brand, don’t ghost on them like a bad boyfriend. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. Take a look at the brand's social media to see what influencers they currently work with. Getting traffic. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. In order to make contact, you need a … So, how do you do pitch a brand collaboration that is different? Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … It focuses on selling a product in a blink of time. After you work with a brand, don’t ghost on them like a bad boyfriend. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. It focuses on selling a product in a blink of time. 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