According to Global data, the beauty industry is the fastest growing sector in the UK with estimates that by 2022 it will be worth £26.7bn. Our influencer categories include Beauty, Women's Fashion, Mommy, Menswear, Lifestyle, Food, Travel & many more! Pitch companies that collaborate with small influencers. Kairos Media is a full-service digital communications agency with content creation, influencer strategy, and media buying at the heart of what they do. 10 beauty influencer accounts that you'll learn something new from. Based on your pre-set influencer campaign goals, it is critical to also assess other key factors of success when you are reporting. Connecting brands with all types of influencers across multiple social media platforms. And numerous brands have found success by using micro-influencer tactics — such as Swedish skincare brand Idun Minerals, which used a dedicated small-name influencer campaign to reach large numbers of new customers without a large marketing budget. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing, as well. Fashion Brands need YOUR help! While Estée Lauder has been known to recruit ambassadors like Kendall Jenner, the brand has also worked with micro-influencers on YouTube and Instagram. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. In fact, many beauty brands are tapping micro-influencers who have a small but engaged following. 43% of consumers follow beauty influencers, making them the second most popular type of influencer, just behind entertainers. Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. With Huda Beauty being the juggernaut brand it is, it’s hard to remember that it started out as an influencer brand, too. In 2016, for example, the industry was expected to earn more than $62 billion in revenue. Rather than showing products exclusively on models, brands can help build trust by showing products on micro-influencers who are already are familiar to a segment of a brand’s followers. It’s thought that the work of beauty influencers has helped the cosmetics industry experience considerable growth in recent years. How I found brands that collaborate with micro influencers Mid-tier influencers: 50,000 – 500,000 followers. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. Fashion. The reason you need influencer marketing is to ensure your beauty brand is shared digitally with a powerful story. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. You can receive products to share with your followers and collaborating with Elizabeth Mott will certainly be as enjoyable as you make it. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . Connecting brands with the best beauty & fashion influencers to generate sales and clout. Beauty Clout is the influencer marketing platform for both micro-influencers and macro-influencers. Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Learn more about what sets up as a top global marketing and talent agency here. 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